When found from a reliable and trustworthy source, statistics and facts can be very much utilized to drive home a certain point or to help sway an opinion your way. From my experience, statistics are the most impacting when they are given a little at a time throughout the speech. Some speakers that I have heard give a whole list of various stats at one time. The only time that this has been an effective way to draw me in or to peak my interest is when all of the statistics given at one time pertain to me.
I often find it captivating when random facts are given throughout a speech. I like to hear what someone else has taken the time to find out so that I don't have to. However, I often find myself remembering what the facts were and having no clue what the speech was about.
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